Vol. 40 No. 7, September - September 2008
Index
- Which banks have the strongest brands?
- A free checking account with high interest; a $10,000 sweepstakes to promote an online banking upgrade.
- ABA Bank Marketing magazine wins two awards.
- Take me out to the ball game.
- How to reassure customers about your bank's financial stability.
- Lowest rate: guaranteed.
- Analytics are needed to target younger generations and fast-growing minorities.
- First Place Bank.
- Guaranty Bank.
- Small businesses are big to Sutton Bank.
- Women in business luncheon series.
- Cross-sell campaign.
- Reverse mortgage campaign.
- Desperately seeking one, single, solitary relationship.
- When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments.
- The two faces of facebook.
- A time for attentive listening: marketing plays an important role in communicating both with employees and customers when your bank purchases another institution. By listening carefully to the needs and concerns of these new people, the marketer can take the steps necessary to retain them.
- Is your bank giving back? The old idea of charity has changed. The modern term is "corporate social responsibility (CSR)." Here's a look at CSR and what banks can do to align with this more integrated approach to community involvement.
- CSP offers benchmark measures of customer advocacy, loyalty and satisfaction.
- Mobile banking service offered for community banks by Fiserv ITI.
- Full-service mobile banking solution introduced by FIS.
- Market intelligence tool.
- Sales skills.
- Screening service.
- Smart card software on its self-service shredding kiosk.
- Social media platform from.
- Web portal enables community banks to customize marketing materials quickly.
- Direct mail: an effective way to reach the mortgage market.
- Can you reward referrals on mortgage loans?
- Seventy-nine students graduate from 2008 ABA School of Bank Marketing.
- Marketers can help educate teens about the basics of credit.
- ABA endorses technology solutions from Fiserv.
- Former bank marketer John F. Fisher, 80, passes away in Montana.
- Services directory.
- Continuing education quiz.