Continuing education quiz.

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ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

When You Need a Helping Hand by Brenda Marlin, CFMP

1. The appeal of being a marketing ambassador is:

   [] Earning more money.

   [] Getting promoted.

   [] Being on the inside track of marketing.

   [] Being reassigned to the marketing department.

2. Aside from providing added manpower, marketing ambassadors give a benefit to marketers through:

   [] Better relations with top managers.

   [] Increased information about local markets.

   [] Fewer meetings with branch personnel.

   [] Decreased campaign costs.

3. All of the following are typical responsibilities of marketing ambassadors EXCEPT for:

   [] Keeping customer areas uncluttered.

   [] Maintaining and placing brochures.

   [] Merchandising.

   [] Selling to customers.

   The Two Faces of Facebook by Kristin Sundin Brandt, CFMP

4. The potential drawback for creating a group on Facebook is that:

   [] Anyone can steal the names of users.

   [] It's expensive to buy targeted advertising.

   [] Users could post unflattering comments.

   [] The audience is mainly under age 25.

5. Even if you don't use new media now, it's

   [] A good idea to at least understand it.

   [] Something you need to start using.

   [] Not going to matter if you ignore it.

   [] Unlikely that you will lose the under age 25 category.

6. UMB Bank's the "My Ugly Room" contest by marketing is an example of:

   [] Online advertising.

   [] Virtual worlds.

   [] Customer-generated content.

   [] Social networking.

   A Time for Attentive Listening by Brenda Marlin, CFMP

7. When acquiring another bank, it's important to communicate early and often with the employees of the acquired bank primarily because:

   [] Lack of communication is more harmful to employees than customers.

   []...