Reverse mortgage campaign.

• Position: ABAMN 2007 Financial Marketing Awards: Diversity, First Place, Asset Size Under $500 Million - Brief article

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Institution: The Bank of Elk River, Elk River, Minn.

This campaign was designed to promote the fact that the bank was the first in the market to advertise a reverse-mortgage product to the senior citizen population.

Media included billboard, educational seminars, Web site, radio...