How to reassure customers about your bank's financial stability.
| Position | Marketing News |
These days, some customers are concerned about financial stability of their financial institution and are directing questions at their banker.
What is an effective way for banks for reassure their customers?
One popular technique is to generate a press release every time an independent bank rating agency gives good marks to a bank. Such press releases can also be distributed to customers themselves as a way of reassuring them about the institution's stability.
Shown on this page are two recent examples of such press releases, one from Hancock Bank (assets: $6.4...
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