Take me out to the ball game.
| Position | Marketing News - Brief article |
Sponsorship of TV broadcasts of professional sports teams is one way that banks can build their brand.
An example of a saving and loan that utilizes this type of sponsorship is Sovereign Bank (assets: $85 billion; 750 branches in eight Northeastern states), Wyomissing, Pa.
Over the past five years, Sovereign has been promoting its brand in New England by sponsoring Red Sox broadcasts on NESN (New England Sports Network). Since 2007, Sovereign has deepened its connection with the team by featuring Jerry Remy (former player and current NESN analyst) as its spokesperson. This year, the savings and loan has structured a similar...
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