Vol. 40 No. 10, December 2008
Index
- After slipping for two years, bank marketing expenditures seen up 4.7 percent in 2008.
- To bolster influence, marketers need accountability and innovation.
- Need to make a photocopy? Try your bank.
- The phishing problem is a growing threat, and not just for larger banks.
- It's our home too.
- A story of extraordinary personal service.
- Live Iowa. Work Iowa. Bank Iowa.
- A bank founded on stewardship.
- Creating a brand for a start-up bank.
- Stagecoach island.
- Thanks a million campaign.
- ENLIST: a way for bank employees to volunteer.
- Organic customer relationships: old MacDonald had a bank.
- Zap! Here's your statement: marketers have had to resort to promotions to enlighten sometimes hesitant customers to the benefits of receiving electronic statements.
- Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it?
- May I help you? Simple old-fashioned customer service could be your bank's fastest route to improved deposit dollar acquisition.
- I'll pay by debit: these days, debit cards--not checks--are increasingly driving the relationships between customers and banks. One strategy to encourage debit-card usage is to offer "instant" rewards to encourage targeted customers to utilize their card more often.
- Fiserv introduces software hub to enhance fraud protection.
- Harland Financial introduces new generation CRM system.
- New identity theft protection service offers early detection through proactive searches.
- New segment analysis tool offers high-speed, household-level mapping.
- Rightsizing retention.
- Now is the time to stay on message.
- Six hundred marketers share expertise through the new online professional community.
- 2009 ABAMN calendar.
- Services directory.
- Continuing education quiz.