New segment analysis tool offers high-speed, household-level mapping.

• Position: New Products

A segment analysis and visualization tool, PersonicX VisionScape, has been enhanced by the maker. Acxiom Corp, Little Rock, Ark. The maker says that the upgraded product "has greater accuracy and speed" in the analysis of consumer attitudes, demographics and behaviors by geographic location.

VisionScape is part of the company's family of household-level segmentation tools. The centerpiece of the family is PersonicX Classic, a segmentation system that places U.S. households into one of 70 distinct segments and 21 life-stage groups based on consumer behavior and demographics.

The product now has the capability of accessing a more comprehensive library of consumer behaviors and attitudes using syndicated resources such as Mediamark Research and Intelligence LLC, Scarborough Research and DK Shiftier and Associates. Other...