Thanks a million campaign.

• Position: ABAMN Financial Marketing Awards: Financial Education; Runner-Up; Asset Size; Over $5 Billion - First Midwest Bank N.A. - Brief article

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Institution: First Midwest Bank, Itasca, III.

The objective of this campaign was to encourage bank customers to save more.

The bank offered a complete checking/savings solutions by packaging a transactional account with both short- and long-term savings vehicles (a traditional savings account and a 24-month certificate of deposit, respectively).

Customers who took the Thanks a Million Challenge were required to establish automated, recurring transfers to both short and long-term savings from their transactional account--acknowledging the need for both short-term, liquid savings and longer-term, goal-oriented savings. If those transfer and the subsequent certificate account balances were maintained for a year, participants were rewarded with a matching credit from First Midwest in the amount that they chose to save each month in their long-term...