It's our home too.
| Position | ABAMN Financial Marketing Awards: Annual Reports; Runner-Up; Asset Size: $1 Billion to $5 Billion - First Interstate Bank - Brief article |
[ILLUSTRATION OMITTED]
Institution: First Interstate Bank, Billing, Mont. Agency: Mercury Advertising, Bozeman, Mont.
The target audience was customers and communities, since the bank is privately owned.
The annual report is built around the brand theme, "It's our home too." It features custom photography and community testimonials. The photographs are designed to illustrate the market's diversity as well as the beauty of the natural...
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COPYRIGHT GALE, Cengage Learning. All rights reserved.
COPYRIGHT GALE, Cengage Learning. All rights reserved.
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