Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icb and click on the Member Services button on the left-hand side of the page. After you log in, select "Continuing Education Quizzes" from the "Member Services Options" menu. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contract ICB's Continuing Education Manager at icb@aba.com.

Zap! Here's your statement

by Brenda Marlin, CFMP

1. As Two Rivers Bank discovered, customers are more likely to sign up for e-statements if the bank:

   [] Gives away a promotional gift.

   [] Offers a cash incentive.

   [] Requires it with the opening of a desired type of account.

   [] Distributes award points good for travel or other services.

2. Before offering e-statements, be sure that it:

   [] Includes check images.

   [] Is similar to the old printed statements.

   [] Has archive capability.

   [] Provides information that is useful to the customer.

   Tag Lines that Stick

   by John Mathes

3. A tag line is all of the following EXCEPT:

   [] Breaks through the clutter.

   [] Is always the same as a positioning statement.

   [] Communicates your differentiation.

   [] Is memorable.

4. A tag line should be refreshed:

   [] Annually.

   [] When changing ad agencies.

   [] When brand-awareness studies indicate.

   [] Frequently.

5. Before you can develop a good tag line, you need to create:

   [] A brand position that is differentiating.

   [] A clever visual logo.

   [] A corporate culture.

   [] A branding campaign.

   May I Help You?

   by Mary Ellen Georgas

6. A key component of a strategy to raise core deposits is:

   [] Free checking.

   [] Free gifts.

   [] Promotional product rates.

   [] Pro-active customer service.

7. Bundled product packages should be: Offered to all customers.

   [] Targeted...