Vol. 39 No. 2, March 2007
Index
- Q&A: Steve Martin: the marketing value of financial education.
- A credit card for children.
- Bank enables remote deposit from home.
- Credit card payments for vending machine.
- Pa. bank links CD rate to the volume of local snow.
- Alcott Routon.
- Heritage Oaks Banks.
- Intuit Inc., Mountain View, Calif., has signed an agreement to acquire Digital Insight Corp., Calabasas, Calif.
- Waterford Village Bank.
- Paul McCartney campaign.
- WAB&T Firefighter campaign.
- Anytime Deposits mailer.
- Free Your Business campaign.
- Learn and earn campaign.
- Visa score card referral campaign.
- Home Equity direct mail campaign.
- Receive recognition for your creative work.
- Efficient alienation vs. effective care.
- Let's meet at 10: is it a good idea to set up regular, formal meetings with employees from other departments in order to get feedback on your marketing plans or operations? The pros and cons of using so-called 'marketing committees.'.
- Will you still love me tomorrow? Here are five myths about customer satisfaction. Once you see these fables debunked, you can start to respond in more realistic ways to customer metrics.
- Better survey design is: (a) easy (b) difficult (c) don't know: stuck for an answer? Use this seven-element model to ensure that your customer questionnaires are complete and achieve intended objective.
- Finding eyeballs for your electronic newsletter: here are a few suggestions about gathering critical mass of e-mail addresses in order to start an e-mail periodical for your business customers.
- Are you connected to your customer ... or to thin air?
- Direct mail campaign helps boost bank's revenues by $4 million.
- First Research enhances business intelligence for use in connection with sales calls.
- Banks can promote themselves through online radio shows.
- New suite of solutions to help marketing managers.
- What do customers want most convenience or trust?
- You deserve the applause: entry deadline for 2007 ABA Financial Marketing Awards set for May 18.
- 2007 ABAMN calendar.
- Services directory.
- Continuing education quiz.