Learn and earn campaign.
| Position | ABAMN 2006 Financial Marketing Awards: Runner-Up: Financial Education; Assets over $1 Billion - Brief article |
[ILLUSTRATIONS OMITTED]
Institution: KeyBank, Cleveland
Assets: $87 billion
Agency: Adcom, Cleveland
The bank states that it is committed to helping low-to moderate-income residents to enable them to enhance their financial growth.
Through this campaign, the bank extended a welcome to the urban, traditionally nonbanking audience with an offer of free financial education in a newly built education center.
The campaign components...
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