Pa. bank links CD rate to the volume of local snow.

• Position: Marketing News - Fox Chase Bank - Brief article

To differentiate itself in the certificate of deposit marketplace, Fox Chase Bank, Hatsboro, Pa. (assets: $750 million) this winter offered to improve the interest rate paid on a 23-month CD according to the depth of snowfall.

Specifically, the bank offered a $1,000 minimum new money CD with an annual percentage yield of 4.8 percent--with a twist. For every inch it snows this winter (Dec. 22 to March 21) as officially recorded at Philadelphia International Airport, the CD yields 1 basis points (.01 percent) extra, with a maximum 50...