Anytime Deposits mailer.
| Position | ABAMN 2006 Financial Marketing Awards: Entry: Customer Acquisition; Assets Over $1 Billion - Richter 7 - Brief article |
[ILLUSTRATIONS OMITTED]
Institution: Zions Bank, Salt Lake City
Assets: (Zions Bancorporation) $43 billion
Agency: Richter 7
The objective was to design and send a direct response piece to the chief financial officer of Fortune 500 companies to promote the bank's Anytime Deposits product, which it considered one of the most advanced Check 21 products on the market.
Since the bank was targeting companies outside of the institution's current footprint and individuals who probably had little knowledge of the bank brand, Zions searched for a way to have...
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