WAB&T Firefighter campaign.
| Position | ABAMN 2006 Financial Marketing Awards: Runner-Up: Community Service; Assets under $500 Million - West Alabama Bank & Trust - Financial Marketing Solutions - Brief article |
[ILLUSTRATIONS OMITTED]
Institution: West Alabama Bank & Trust (WAB&T), Carrollton, Ala.
Assets: $448 million; 12 locations
Agency: Financial Marketing Solutions, Tenn.
With awareness of public servants such as firefighters so high, the bank decided to salute these public servants in a way that was both warm and compelling. The ultimate goal was greater brand recognition for the bank as...
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