Visa score card referral campaign.

• Position: ABAMN 2006 Financial Marketing Awards: First Place: Internal Branding; Assets under $500 Million - State Bank Cross Plains - Brief article

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Institution: State Bank Cross Plains, Cross Plains, Wisc.

Assets: $464 million

The campaign goal was to capitalize on the Visa's Millions and More ScoreCard campaign and encourage bank employees to cross-sell the institution's Visa credit cards to all new and existing customers.

An internal airline-theme campaign was created to humorously announce, remind and reward employees both individually and by office. Employees' photos were used in the internal...