Vol. 41 No. 6, July 2009
Index
- Keeping sales up in a down market.
- Building deposits.
- Georgia bank promotes an automatic savings plan.
- Outsourcing ATM management.
- Small-business mobile banking.
- The value of customer satisfaction.
- To promote local spending, bank distributes local 'currency".
- Banks respond to recession with unique offers, education to aid customers.
- BrandPartnersGroup Inc.
- Capital Bank.
- National environmental group recognizes "green' bank branch in Pa.
- Idea bank.
- Relationship: absolutely, positively, under no circumstances: part of the economy ... has been working around the clock to ensure that we only have one-time transactions with no possible follow-up relationship.
- The squeeze: selling in tough times: you can sell your bank out of current hard times as long as you move proactively and have a focused game plan. Here are 10 steps to help you achieve this goal.
- Attracting online deposit dollars: how a community bank in Virginia drew millions of dollars in new deposit accounts through the judicious use of pay per click and online display advertising.
- Simple division: segmentation is an important strategic process that can be accomplished successfully by following a few basic rules. Don't waste your time doing a lot of slicing and dicing that isn't relevant to your core marketing objective.
- Let's get together: marketers attend a lot of business meetings--not just internally but with outside service providers as well. You can make better use of this face-to-face time by following these principles.
- The retentive power of relationship selling.
- Enterprise sales management system unveiled by Fiserv.
- Mobile web site design/hosting solution launched by Harland.
- Online training programs for customer service, sales offered by Stickler Learning.
- A 2009-2013 FHA Purchase forecast.
- Deposit and loan rate reports.
- Mobile deposit capabilities on a mobile banking platform.
- New customer targeting service provided by Epsilon.
- Web site allows consumers to shop for banks with high-yield checking accounts.
- Lessons relearned during the recent unpleasantness.
- Recent CFMPs say 'credibility' is one benefit of the credential.
- Resources contributed by members.
- Welcome new members!
- Members on the move.
- The new, upgraded summary page.
- Did you know....
- Upcoming events.
- Services directory.
- Continuing education quiz.