Continuing education quiz.

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The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. CFMPs must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

The Squeeze: Selling in Tough Times

by Jim Schneider

1. All of the following are effective strategies for a time of negative economic growth EXCEPT for:

   [] Managing sales to upgrade more customers.

   [] Contacting high-value customers for retention purposes.

   [] Counseling customers about reducing their risk.

   [] Cutting costs across the board.

2. Becoming a trusted adviser to your high-value customers means all of the following EXCEPT for:

   [] Increasing frequency of contact.

   [] Remaining general with respect to discussion of objectives.

   [] Discussing the customer's big-picture goal.

   [] Offering analysis, explanation and advice regarding the current business climate.

3. In light of rapidly changing market conditions, sales teams should:

   [] Shorten their planning cycle.

   [] Concentrate on long-term strategy.

   [] Allow great freedom-of-action for individual salespeople.

   [] Focus on the priorities specified in the annual plan.

   Attracting Online Deposit Dollars

   by Nick Kastner, CFMP

4. When doing pay per click advertising, one way to avoid overly popular keywords is to:

   [] Use synonyms instead.

   [] Do display advertising.

   [] Use multiple keywords instead.

   [] Geographically target your ads.

5. When using online display advertising for brand promotion purposes, you should:

   [] Still measure results.

   [] Not worry if you generate only a few clicks.

   [] Rotate with product promotions.

   [] Dispense with a call for action.

   Simple Division

   by Tony Compton

6. When doing segmentation, the first step is to:

   [] Create as many segments as you can to...