Recent CFMPs say 'credibility' is one benefit of the credential.

• Position: MARKETING EDGE: TAP INTO THE NETWORK - Certified Financial Marketing Professional

Obtaining a CFMP (Certified Financial Marketing Professional) gives a marketer credibility within the bank, say two marketers who recently obtained their CFMP.

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"Obtaining my CFMP helped me gain a new title and salary increase and has given me more credibility among my peers," says Heather Arthurs, CFMP, marketing specialist, CNB Bank (assets: $1 billion), Clearfield, Pa.

"Having your CFMP credential allows you to be taken more seriously by others at the bank," says Danielle Smith, CFMP, marketing coordinator, Rome Savings Bank (assets: $317 million), Rome, N.Y. "It shows them that you do know your stuff and have the credentials to back you up!"

Alexa Bridges, CFMP, vice president at the service provider, Marquis, located in Piano, Texas, often works with bank marketers, notes that the credential "has helped me gain credibility with them in helping develop strategies for their own organizations."

Arthurs, who took the CFMP exam in May 2008, says she prepared by attending the ABA School of Bank Marketing and Management and participating in study sessions offered during the school for those students interested in taking the CFMP exam. "It was extremely helpful," says Arthurs, "because other students had study guides...