Georgia bank promotes an automatic savings plan.
| Position | Marketing News |
To help people during the recession, First National Bank of Griffin (assets: $300 million), Griffin, Ga., introduced an automatic savings plan.
The bank created a typography driven TV spot that highlighted a "Save the Day" savings plan, combining automatic savings drafts and overdraft protection for any checking account customer.
The campaign used optimistic images of a little boy dressed as a super hero. Promotional pieces included newspaper ads and radio voice-overs, as well...
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