Vol. 40 No. 3, April 2008
Index
- Banks more likely to achieve organic growth with a formal plan, study says.
- A time capsule: a boffo way to promote a new headquarters.
- Capitol Bancorp Limited, a $4.7 billion national community bank development company, has announced that it has opened a de novo bank, Adams Dairy Bank, in Blue Springs, Mo.
- Community National Bank (CNB).
- Enterprise Financial Services Corp. has agreed to sell its Great American Bank subsidiary to First Financial Bancshares Inc., a bank holding company with a subsidiary.
- PremierWest Bancorp, parent company of PremiedWest Bank, Medford, Ore., has completed acquisition of California-based Stockmans Financial Group, parent company of Stockmans Bank, Elk Grove, Calif.
- Reliant Bank.
- Touchmark Bancshares Inc. has opened Touchmark National Bank, in Atlanta.
- David Sparks and Associates Marketing Research.
- New online payment options compete with credit cards.
- New system to allow mobile access to ATMs.
- Word-of-mouth campaigns help online banking adoption.
- Eclipse bank groundbreaking.
- Serving the community for 75 years.
- We've been in your shoes.
- Inspirational brand campaign.
- P.L.A.Y.
- Ready when you are.
- Doggy ad.
- You'll notice the difference.
- Nuisance fees and the brand: you are what you charge.
- The missing piece of the puzzle: you can't take an off-the-shelf brand and expect it to work for your bank. A unique brand must be 'uncovered' as a natural outgrowth of an institution's intrinsic identity. This painstaking process of revelation requires an investment of time, effort and money.
- A Kentucky bank builds on its philanthropic connection.
- Are we all agreed? how one community bank introduced a formal program to integrate employees more closely with its marketing objectives.
- Untangling the new rules for affiliate marketing: new federal regulations place limits on how financial institutions can market to consumers using information obtained from affiliate.
- The love letter file: displaying and distributing case studies about satisfied customers is a powerful marketing technique that doesn't coast a dime to assemble--but can pay big dividends.
- Logos, logos everywhere.
- Large-format mailings can boost attention and response.
- An ATM that enables consumers to deposit up to 50 checks or notes at the sam time, through a single deposit slot, without the need for envelopes, has been introduced by Wincor Nixdorf, Austin, Texas.
- Capital Effective CRM is the name of a new CRM product for financial services companies from Customer Effective Inc., Greenville, S.C.
- Email Object is the name of a new data verification and e-mail management solution from Melissa Data, Rancho Santa, Margarita, Calif.
- Fiserv develops marketing module to promote bill pay system.
- New marketing database solution is scalable, configurable.
- ABA updates personal finance basics series.
- For green banks: Heat Mirror insulating glass.
- New portal solutions offered for bank holding companies, boards of directors.
- Marketing conference speakers to discuss customer experience, creative vision.
- Bankers will teach children to save on April 29.
- You can participate in the 2008 ABA bank marketing survey.
- 2008 ABAMN calendar.
- Services directory.
- Continuing education quiz.