Doggy ad.
| Position | ABAMN 2007 Financial Marketing Awards: Humor, Runner-up; Asset Size $500 Million to $1 Billion - Advertising of Middleburg Bank - Brief article |
Institution: Middleburg Bank, Leesburg, Va.
[ILLUSTRATION OMITTED]
The ad objectives were to continue to build awareness of the bank within its primary marketing areas; to support the bank's position as the most customer friendly financial institution in the market; and to show the bank as approachable, casual and pet-friendly.
The results: In a recent awareness survey, the "doggy" ad was mentioned by more than...
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