We've been in your shoes.

• Position: ABAMN 2007 Financial Marketing Awards: Inspirational, Fist Place; Asset Suze Under $500 Millon - Bank of Botetourt - Brief article

Institution: Bank of Botetourt, Troutville, Va.

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The bank wanted its marketing campaign to reflect its smaller, community bank feel. The bank hoped to distinguish itself from its larger competitors by showing that it was not just a bank for the wealthy or elite, but that it was a bank for "every man."

The theme, "We've been in your shoes," gives potential customers a glimpse of what they'll find when they come into the bank. It's small and friendly. And it has big dreams and goals...