Continuing education quiz.

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The missing piece of the puzzle Tim Pannell

1. What high-performance banks have in common is:

   [] Wealthy customers. [] Low overhead. [] Strong brand management. [] Large marketing budgets. 2. Of the questions asked of employees in the brand discovery process, the hardest often is:

   [] What is our mission? [] What makes us unique? [] What do we hold sacred? [] Where are we going? 3. The two groups that provide information for the brand discovery process are:

   [] Managers and frontline employees. [] Employees and consumers [] Current and former customers. [] The CEO and managers. Are We All Agreed? by John Cotton

4. The critical element for the financial success of a marketing campaign is

   [] Proper targeting.

   [] Multimedia advertising.

   [] Employee commitment and buy-in.

   [] A distinctive brand strategy

5. Other than financial management of the bank, the biggest opportunity to generate sustainable new revenue, profits and shareholder value is:

   [] Employee performance. [] A new brand. [] Customer service. [] Expanded advertising Untangling the New Rules for Affiliate Marketing by T. Alan Harris

6. If a consumer makes a decision to "opt out" of receiving solicitations, the institution must honor the "opt out" for at least:

   []...