Inspirational brand campaign.

• Position: ABAMN 2007 Financial Marketing Awards: First Place, inspirational; Asset Size Over $5 Billion - Provident Bank of Maryland - Brief article

Institution: Provident Bank, Baltimore

Agency: G.K.V., Baltimore

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Provident, the second largest privately held bank in Maryland, is well known in the Baltimore region, but less known in the Metropolitan Washington, D.C., and central Virginia markets.

This TV campaign, which consisted of three commercials, attempted to boost brand awareness by creating an emotional and inspirational connection between the consumer and the bank brand by focusing creative on life milestones and the times in life when money should be the last...