Vol. 44 No. 3, April 2012
Index
- Citi introduces Facebook app to make its rewards program more 'social'.
- Chase begins offering chip-based credit card.
- Community banks show stronger fourth quarter earnings than large Banks.
- Free checking accounts rise; some bank fees drop in second half of 2011.
- Twitter help proves elusive at three large banks.
- Agreements and alliances.
- Bank marketers.
- New '2nd Ounce Free' postal rate encourages insertion of marketing materials.
- Service providers.
- High-Yield (?) savings accounts.
- Everyone needs an anchor.
- Reader's guide.
- Video game walks customers through a complicated account conversion.
- Animals promote insurer as a specialist.
- Showcase your outstanding work!(Direct Mail/Lead Generation)
- Sweet banking.
- Relational branding: welcoming informing, inviting.
- Driving traffic to your Facebook page: the goal is to engage customers and prospects with the bank's brand. But you can't do that unless you attract a significant number of viewers. Here are some techniques for boosting your page's popularity.
- Live chat: re-engaging remote customers: quick answers are important and online customers prefer the convenience of clicking on to a 'live chat' function rather than reaching for a telephone.
- New products: boosting the output: for too many community banks, the process of developing timely new products is an informal, erratic undertaking. Bank of American Fork, Utah explains how its product-creation technique evolved over the last four years from 'haphazard' to organized and efficient.
- Tine to revisit niche banking? With the national economy expanding only tepidly, bankers are beating the bushes looking for more dynamic growth possibilities. The search has renewed interest in the 'niche banking' approach. Here's why.
- New rules for prerecorded telemarketing calls.
- How to use the Facebook insights tool.
- ABA honors 10 community banks with leadership award.
- ABA stonier graduate school of banking accepting applications for 2012 program.
- Events.
- Services directory.
- Continuing education quiz.