Continuing education quiz.

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Driving Traffic to Your Facebook Page

By Jillian Adams

New Products: Boosting the Output

Interview by Walt Albro

1. All of the following items make effective posts for a Facebook page EXCEPT for:

   1. Community events.

   2. Bank donations.

   3. Product promotions.

   4. Financial education.

2. When trying to engage customers on your Facebook page, your greatest resource for help is:

   1. Young adult customers.

   2. Employees.

   3. Area businesses.

   4. Upper management.

3. The number one way that people connect with brands on Facebook is through:

   1. Community news.

   2. Free-checking promotions.

   3. Financial educational training.

   4. Contests.

   Live Chat: Re-Engaging Remote Customers

   By Walt Albro

4. All the following are ways that live chat can be beneficial to a bank EXCEPT:

   1. Customers prefer it when they need a question answered while they are online.

   2. Provides an alternative to using social media.

   3. Customer satisfaction is higher than without it.

   4. Helps to re-engage online customers.

5. The following are future potential applications of live chat EXCEPT:

   1. Two-way video banking.

   2. High-touch areas such as private banking.

   3. Problem solving with the customer's computer by remote access.

   4. Helping people who are searching on the bank's website without results.

6. All of the following are aspects of good new-product development procedures EXCEPT for the:

   1. Creation of formal new-product proposals.

   2. Assignment of "ownership" to bank employees for each of the bank's existing products and services.

   3. Limiting of submission of new-product proposals to managers.

   4. Creation of a standing...