New '2nd Ounce Free' postal rate encourages insertion of marketing materials.
Position | MARKETING NEWS - Brief article |
FINANCIAL SERVICES INSTITUTIONS ARE BEING ENCOURAGED to send more promotional messages with statements through the Postal Service's new "2nd Ounce Free" program, which began this year. Under the program, all First-Class Mail presort, automation letters weighing 2 ounces will be charged at the 1 ounce price--in other words, the second ounce is free.
The Postal Service says that the one price for up to 2 ounces is not a blended price and was made in direct response to recommendations from major mailers. (The new...
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