Animals promote insurer as a specialist.

• Position: Branding - VantisLife Insurance Co. - Brief article

Institution: Vantis Life Insurance Co., Windsor, Conn.

This is an example of marketing done to a bank audience by a life insurance company that specializes in selling life insurance through the financial institution channel.

The light-hearted campaign features a dog, parrot, rabbit and squirrel. The campaign is designed to draw attention to the company's message, namely that the company is one of the only life insurers who specializes in selling life insurance in the financial institution channel.

The print and online campaign can be seen in financial institution trade publications and online...