Sweet banking.
| Position | Direct Mail/Lead Generation - First County Bank - Brief article |
Institution: First County Bank, Stamford, Conn.
Agency: The Verdi Group, Pittsford, N.Y.
This lead generation campaign featured personal delivery of a freshly baked cake to prospective business banking clients.
The cakes were baked by a First County Bank client, accompanied by a testimonial from that client, and featured customized photo cake frosting showing a business line of credit for...
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