ABA Bank Marketing

How to get good coverage in newspapers, magazines.

Marketing News

'Banking' scores low confidence, but consumers retain faith in their 'local' bank.

Marketing News - Survey - Brief article

Ball player featured on web site designed to encourage children's savings.

Marketing News - Salem Five Cents Savings Bank - Dustin Pedroia - Brief article

Arena name change.

Credit card reward programs.

Digital signage also pops up in European bank lobbies.

Marketing News - Caja de Ahorros del Mediterraneo - Brief article

Fiserv Inc.

Service Providers - Reorganization - Brief article

Interactive Services and Media.

Service Providers

Mobile deposit capture.

Financial education for military families.

ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million - Brief article

Reader's guide.

Idea Bank

Choices.

ABA FINANCIAL MARKETING AWARDS: Financial Education; Asset Size of Under $500 Million - BankTennessee - Brief article

Hispanic marketing campaign.

ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million - American State Bank (Lubbock, Texas - Brief article

'Make it happen' campaign.

BankMidwest - Brief article

Memo to business: the cheese has moved again.

Marketing Solutions

Say hello to mobile banking: conducting financial transactions by cellular telephone is a huge growth market. Within the next few years, it may surpass in volume any other single delivery channel, including branch, ATM, on-line or regular telephone. Yet only 10 percent of financial institutions currently offer a mobile banking service.

New Technology - Cover story

United Bank: mobile banking is a convenience for customers, not a money-maker.

What's the incentive? Frontline employees aren't likely to buy in to your carefully honed marketing plan unless you make it worth their while. The National Banks of Central Texas asks branch managers to draft their own local plans, and then offers financial incentives to encourage employees to work together to achieve goals.

Marketing Plans

Calculating the markup: when times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives.

Pricing

Lights, camera, action: a bank marketer with a background in television.

Marketer Profile - American Trust and Savings Bank - Interview

Stretch your budget for today's economy.

Direct Mail Essentials

Coming in October: regulation changes for consumer loan advertising.

Marketing conference attendees can use twitter to learn the latest scoop.

Conference news

ABA center for banking information.

Brief article

ABAMN annual networking meeting: meet the people behind the photos.

Conference news - Brief article

Members on the move.

ABMN Professional Online Community

Upcoming events.

MARKETING EDGE - Conference news - Calendar

Services directory.

Directory

Continuing education quiz.