Vol. 41 No. 5, June 2009
Index
- How to get good coverage in newspapers, magazines.
- "Banking" scores low confidence, but consumers retain faith in their 'local' bank.
- Ball player featured on web site designed to encourage children's savings.
- Arena name change.
- Credit card reward programs.
- Digital signage also pops up in European bank lobbies.
- Fiserv Inc.
- Interactive Services and Media.
- Mobile deposit capture.
- Financial education for military families.
- Reader's guide.
- Choices.
- Hispanic marketing campaign.
- 'Make it happen' campaign.
- Memo to business: the cheese has moved again.
- Say hello to mobile banking: conducting financial transactions by cellular telephone is a huge growth market. Within the next few years, it may surpass in volume any other single delivery channel, including branch, ATM, on-line or regular telephone. Yet only 10 percent of financial institutions currently offer a mobile banking service.
- United Bank: mobile banking is a convenience for customers, not a money-maker.
- What's the incentive? Frontline employees aren't likely to buy in to your carefully honed marketing plan unless you make it worth their while. The National Banks of Central Texas asks branch managers to draft their own local plans, and then offers financial incentives to encourage employees to work together to achieve goals.
- Calculating the markup: when times are tough, bankers need to review their pricing practices to maximize the profitability of their existing customers. Here is a list of initiatives.
- Lights, camera, action: a bank marketer with a background in television.
- Stretch your budget for today's economy.
- Coming in October: regulation changes for consumer loan advertising.
- Marketing conference attendees can use twitter to learn the latest scoop.
- ABA center for banking information.
- ABAMN annual networking meeting: meet the people behind the photos.
- Members on the move.
- Upcoming events.
- Services directory.
- Continuing education quiz.