'Make it happen' campaign.

• Position: BankMidwest - Brief article

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Institution: BankMidwest, Storm Lake, Iowa

This campaign was designed to capture the attention of the entrepreneur who has experienced, or perceived, a negative attitude toward new venture ideas from so-called "experts," including financial institutions.

By illustrating a series of real ideas that became hugely successful in spite of early criticism from the experts, the bank sought to position...