Financial education for military families.
| Position | ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million - Brief article |
Institution: Pioneer Services, the Military Banking Division of Midcountry Bank, Kansas City, Mo.
The bank's market niche is military families. The campaign goal was to provide free financial education articles to military families and also to promote company executives as subject matter experts in personal finance.
The campaign has generated articles that have appeared on the company Web site as well as on high-profile military Web sites. An online training tool, "The Learning Center" was added to the company's lending Web...
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