Ball player featured on web site designed to encourage children's savings.

• Position: Marketing News - Salem Five Cents Savings Bank - Dustin Pedroia - Brief article

A Salem, Mass., savings bank has introduced a Web site designed to encourage children to save and to help them better understand financial concepts. The site features bank spokesperson Dustin Pedroia of the Boston Red Sox, who was voted the American League's most valuable player in 2008.

Salem Five (assets: $2.9 billion) introduced the Web site simultaneously with a new savings account, the Gold Star Saver account, designed specifically for children. The account is an interest-bearing savings account with no fees for children under the age of 18 and is co-signed by parents. The bank will match the first $10 deposited and provide an ATM card, with parental approval.

The Web site (www.salemfive.com/goldstarsaver) is designed to be a playful and interactive place for kids to explore personal finance topics. It features videos of Dustin Pedroia giving...