Hispanic marketing campaign.

• Position: ABA FINANCIAL MARKETING AWARDS: Winner: Financial Education; Asset Size of Under $500 Million - American State Bank (Lubbock, Texas - Brief article

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Institution: American State Bank, Lubbock, Texas

The bank has been striving to become the "bank of choice" for Hispanic consumers in the communities it services.

To realize this goal, the bank introduced two new product packages: Plan Confiable and Envio Seguro, a remittance product.

Plan Confiable was designed to assist customers with their overall banking needs. The package consists of a checking account, savings account and Envio Seguro. There are no fees associated with the Simply Free checking account and the minimum balance requirement for the Personal Savings account is waived for 12 months.

Envio Seguro was designed to assist clients by...