Vol. 36 No. 5, June 2004
Index
- A bank of few words: Cambridge Trust Co. promotes itself with text-only print campaign.
- Coupons! Circulars! First Niagara Bank advertises like a retail store.
- Cancer-care insurance: a viable product for banks to sell?
- Figuratively speaking.
- Laugh line.
- Prospects for marketing/sales jobs better than those for financial services in general.
- Building customer loyalty: the three skills that every customer service rep must have.
- New demands on bank contact centers heighten the importance of workforce management software.
- Everything you plan on.
- Think. Think again.
- 100th anniversary.
- Stop and smell the roses.
- Just another day at the office.
- On the Horizon.
- Take your bank on the road.
- Divided nations, divided corporations.
- Mariachi music to the ears: the Hispanic market is emitting sweet sounds these days. Hispanic numbers are growing rapidly. So is their buying power. But be careful. To win their hearts, you have to romance them a little differently.
- Think your job is tough?
- Building brand equity.
- Grand opening: you may have the best direct-mail creative in the world. But recipients will never know it--unless you can first motivate them to unseal the envelop.
- Protect your market share by keeping close to customers.
- Need a customer premium? Here's a magazine subscription gift card.
- Online magazine can be branded with the bank's logo and colors.
- AdCreator on CD is a tool for creating ads and other marketing materials on a self-contained CD.
- FMI offering relationship banking tool kit.
- "Pocket Coaches" from Customer Service Matters, Grayslake, Ill., are pocket booklets that provide training for bank employees.
- Bank LED display signs offer greater energy efficiency.
- Star Systems, Denver, is offering remote content management capabilities for ATMs.
- Investing in your customers.
- Good marketing means 'never running with the herd'.
- The ABA Marketing Conference: still have time to register.
- Wanted: another 24 hours for my day!(Brief Article)
- Calendar 2004.
- Chapter events 2004.
- Need research? Student papers are available.
- Services directory.
- Continuing education quiz.