FMI offering relationship banking tool kit.
| Position | New Products - Frequency Marketing Inc. - Brief Article |
Frequency Marketing Inc. (FMI) of Cincinnati, Ohio, is offering free copies of a "Relationship Banking Tool Kit." The kit provides information about how to improve customer retention and yield by recognizing and rewarding the bank's best customers. The kit includes:
* A list of eight "loyalty laws" to guide program development.
* A white paper highlighting best practices in relationship banking, featuring a case study of Banco Popular's Premia loyalty program.
* Article reprints and banking...
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