Cancer-care insurance: a viable product for banks to sell?

• Position: Marketing News - Brief Article

Cancer-care insurance. Disability insurance. Simplified term life insurance. These are some of the financial products being test-marketed this year by Progeny Marketing Innovations of Nashville, Tenn. The company creates turnkey marketing strategies for its clients, including banks and credit unions.

These products give an idea of what some consider viable items to sell through financial services companies.

Test products were selected based on the fact that many employers are reducing employer-based benefits in an era of higher health care costs...