On the Horizon.
| Position | Newsletter Series: Horizon Bank - Brief Article |
Institution: Horizon Bank, Bellingham, Wash. Assets: $850 million; 16 locations Agency: Turks' Head, Seattle, Wash.
After Horizon Bank created a new brand image, it decided to create an employee newsletter to fit with this new image. The tagline for Horizon Bank is "Imagine how far you can go," so the newsletter was named "On the Horizon" to keep in step with the tagline.
The newsletter varies in size from eight to 16 pages.
Rosemary Heckman, from the agency, gives the...
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