Need research? Student papers are available.

• Position: Banking - Brief Article

Some of the papers prepared by students at the ABA School of Bank Marketing and Management (SOBMM) are available for purchase. As part of their graduation requirements, students attending the school are required to complete either a marketing plan or a research paper. Eight of the papers are available flee to ABA Marketing Network members. The other papers can be purchased.

To see the list of papers available for purchase, go to www.aba.com/marketingnetwork/ABAMN_SBMpapers.htm. The price for ABA Marketing Network members is $49; nonmembers, $79.

The eight free papers:

"Generation X Marks the Spot: Profitability Beyond the Boomer," Melonie McCarley Counce, The People Bank & Trust Co., Tupelo, Miss.

"Evaluation of Health Benefit Services Packages," Lesa Forster-Lewis, BB&T, Winston-Salem, N.C.

"Internet Banking," Dane Silcox, CFMP, Webster Bank, Wallingford, Conn.

"Opening Doors to the Latino Market," John P. Greenwell, CFMP, Centura Credit Union, Columbus, Ind.

"Rethinking the Traditional Seniors Project: The Affluent Mature Market Product of a Lifestyle," Jennifer M. McConahy, CFMP, First National Bank of Pennsylvania, Hermitage...