Vol. 39 No. 6, July 2007
Index
- Direct mail: how can the community bank compete? After studying three year's worth of direct mail sent by banks, a marketer concludes that large banks are pursuing an aggressive 'saturation' strategy.
- American River Bankshares.
- Digital signage works best in conjunction with other merchandising.
- Epic Bancorp.
- Appalachian Community Bank, F.S.B.
- CheckFree Corp., Atlanta, Ga., has entered into an agreement to purchase Corillian Corp., Portland, Ore.
- Contactless cards may have a future in small payments of less than $5.
- Correction.
- NetBank Inc., Atlanta, the parent company of NetBank, has agreed to purchase the assets and assume the liabilities of EverBank, a federal savings bank that is a subsidiary of EverBank Financial Corp., a privately held financial services holding company in Jacksonville, Fla.
- Sundin Associates.
- Survey explores how to keep a brand strong.
- TIB Financial Corp., parent of TIB Bank, Naples, Fla., has acquired The Bank of Venice, Venice, Fla.
- Greensburg Bank bounces back after the town was destroyed by tornado.
- Online bill pay yields greater returns than online banking alone, study says.
- Smart loan campaign.
- Cash management mailer.
- Men in banking video.
- Added value campaign.
- Customer acquisition campaign.
- Moving kit campaign.
- Kid retirement program.
- Summer's here--what are the plans for 2008?
- Remote possibility: Remote Deposit Capture (RDC) is all the rage these days. The financial people like two things: savings and additional noninterest income. But the big opportunity for marketing lies in the ability to cross-sell other products.
- All about smarketing: sales + marketing = smarketing. It's what you get when sales and marketing work together cooperatively.
- Starbucks vs. Dunkin' Donuts: when you translate your bank's brand and strategy into style and action that consistently engage target customers and gain their trust, you are designing a 'customer experience.'.
- Stick to basics: the stakes are high for banks to retool their Web sites so that they are easier to find and simpler to use. The winning solution: focus on the design fundamentals.
- Living with anti-spam rules: don't expect to succeed at e-mail marketing until you first understand the requirements of the federal CAN-SPAM Act.
- Monitor the front door to "close" the back door.
- Educational video on HSAs created for use on bank websites.
- Something for everybody: vacation package incentives that include new customers, existing customers ... even employees.
- Trial program: customers use their cell phones for secure online banking.
- EDP software offers consistent, personalized customer communication.
- PAYjr is a free online allowance and chore management system for teens.
- Program offers mastercard issuers targeted promotions to drive usage.
- Finding a metric that gauges success.
- How marketing can support the sales effort.
- 2007 ABAMN calendar.
- Services directory.
- Continuing education quiz.