Moving kit campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Runner-Up, Customer Retention Marketing, Assets Under $500 Million - KSB Bank - Brief article

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Institution: KSB Bank, Keokuk, Iowa

Assets: $94.5 million

The bank was faced with two problems: At the same time it was hit with the closing of its busy grocery store branch, it was also forced to temporarily close its busiest drive-up location. Fearful that some customer might defect because of the change, the bank developed a Moving Kit Campaign. The object of the campaign was to retain the 1,200 customers who considered the...