EDP software offers consistent, personalized customer communication.

• Position: New Products - Enterprise document presentation software - Brief article

Banks can take information about their customers from their customer relationship management (CRM) systems and use it to send out business correspondence that acts as a personalized marketing vehicle. Banks can do this by using Persuasion, a new enterprise document presentation (EDP) software from StreamService Inc., Burlington, Mass.

Banks spend a lot of their marketing money promoting their brand, but then they turn around and dilute that investment by communicating inconsistently across communications channels, says Chris Stone, president and CEO of the company.

Large banks also spend a lot of money gathering customer information, and then...