Program offers mastercard issuers targeted promotions to drive usage.

• Position: Product File - Brief article

Issuers of MasterCard can now design customized promotions to reach highly targeted groups of cardholders and thereby encourage card usage, according to MasterCard Advisors LLC, the professional services arm of MasterCard Worldwide. The group has introduced several enhancements to its Segmented Loyalty Programs.

The initiative provides card portfolio managers with the ability to identity and categorize groups of cardholders based on their past spending behavior, and then tailor offers designed to drive these customers to new...