Kid retirement program.

• Position: ABAMN 2006 Financial Marketing Awards: Honorable Mention, Humor, Assets Under $500 Million - Brief article

[ILLUSTRATION OMITTED]

Institution: Bank of Botetourt, Buchanan, Va.

Assets: $237 million

In developing this campaign, the bank started with the premise that it wanted to choose a theme that was both eye catching and memorable. The bank wanted its advertising to stand apart from what other banks in the market were doing. It decided to create humorous advertisements featuring...