Vol. 42 No. 3, April 2010
Index
- TD Bank commits to building energy-efficient 'green' branches.
- Analysis shows depositors are shifting money to accounts for quick withdrawal.
- Bank celebrates 100th anniversary, unveils updated logo.
- Jeanine Perrone.
- Richard A. Davies.
- Scott V. Williams, CFMP.
- Envelopes: tips and tricks.
- Reader's guide.
- Our relational design influences productivity, the brand and revenue.
- Getting in front of bad news: what do you say to your customers when there is negative information involving your bank? Saying nothing about the receipt of a 'cease and desist' order, for example, is not an option.
- Show women the love ... and they'll respond by showing you the money. How insight-driven marketing can help you acquire and cross-sell female customers.
- Benchmarking for success: a technique known as 'sales benchmarking' helps you to identify which sales approaches are working with individual salespeople so that you can expand their use to the entire sales team.
- Maintaining brand equity as the bank expands: since its market population isn't growing, Farmers & Merchants Bank, Stuttgart, Ark., is pursuing a growth through acquisition strategy. The bank tries to draw in new customers and hold existing ones through its personal focus and strong community connections, explains marketer Donna Kimes.
- How do I learn more about social media?
- Financial Marketing Awards evolves into a department of ABA Bank Marketing.
- Can a 'fixed rate' not really be fixed?
- Services directory.
- Continuing education quiz.