Continuing education quiz.

• Position: CFMP Certified Financial Marketing Professional

The CE quizzes in ABA Bank Marketing magazines provide up to six continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Getting in Front of Bad News

By Cindy Cofer Evert

1. When your bank is facing a regulatory action, it is best to:

   1. Explain the situation to employees and customers before it is reported to the media.

   2. Communicate with customers and employees simultaneously with news reports.

   3. Wait until after the news reports before saying anything.

   4. Say nothing and hope that most people won't hear the news.

2. With respect to the news media, it's best to:

   1. Say "no comment" to all requests for information.

   2. Take the offense rather than the defense.

   3. Wait until the regulatory agency announces its action before talking to the media.

   4. Decline all requests for media interviews.

   Show Women the Love ...

   By Jennifer O'Connell

3. All of the following is true about personas EXCEPT for:

   1. Based on real-life data and intelligence.

   2. A fictional representative customer.

   3. Often contains a narrative about the "day in a life" of the customer.

   4. Based exclusively on demographic data.

4. Personas are most useful when:

   1. They form the foundation upon which all marketing efforts to a particular audience are based.

   2. The are used only for a single purpose, such as a Web site.

   3. They are used only to assist product development.

   4. They are used strictly in a single campaign.

5. Women define their ideal financial services provider by using all of the following terms EXCEPT for:

   1. Transparent.

   2. Sophisticated speech.

   3. Trustworthy.

   4. Helpful.

   Benchmarking for Success

   By Jeff Rendel

6. In a community bank, sales data--such as performance statistics of all sales leaders--should be reviewed...