Bank celebrates 100th anniversary, unveils updated logo.

• Position: Marketing News - Brief article

First Farmers & Merchants Bank, Columbia, Tenn., has unveiled a new logo following the celebration of its 100th anniversary.

In a nod to its rural roots, the bank's old logo gives way to a new formation of the words "First Farmers" with three stacked gold "crop rows"--or arches--above it. With colors of blue and gold, the new logo will appear on signage, statements, ATMs, cards, even employee clothing.

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"We think the mark is distinctive, respecting our past but pointing us to the future," says T. Randy Stevens, chairman CEO. "We also like the fact that people in our...