Vol. 42 No. 6, July - July 2010
Index
- Midwestern banks see 'cross-selling' as the major source of growth this years.
- When it comes to bank rewards, customers say: 'show me the money'.
- So. Calif. bank to install innovative Solar Electric System on carport.
- BBVA Compass.
- City National Bank.
- Identity Group.
- MarketMatch.
- Simmons First National Bank.
- Women edge out men as main users of online bill payment, survey says.
- ABA Financial Marketing Awards.
- Restoring the brand for those in the money business.
- Keep customers from flying the coop: customer retention tactics in bad times are the same as the ones in good times--only the basics need to be applied more intensively. Here is a refresher on the seven approaches that bring the best results.
- Marketing that Interacts: the trend today is toward marketing in which the bank communicates with prospects and customers through two-way, Internet-facilitated channels--closely integrated with traditional advertising. Here are some examples of community banks that are marketing interactively.
- Before the Brand Grows Stale: ok, you've got a brand. But, as market conditions and customer attitudes shift, it may be time to refresh. Here's the story of how Litchfield Bancorp in Connecticut went through a brand updating.
- How to create a Service/Product Quality Index: If you are serious about providing quality service and products--and you should be--you can develop simple metrics to monitor your progress.
- Myth or reality: the 90-day window of opportunity.
- 'Choice Checking' is BancVue's answer to fed's new overdraft rules.
- Consumers can send money P2P through existing online accounts.
- Banks can offer personal card reader to customers for safer online shopping.
- Communications platform helps banks cope with Reg. E. changes.
- Checking 2.0: designing the future account.
- Last call: ABA Marketing Conference in Minneapolis, Sept 12-14.
- Updated Quick Reference Guide to Bank Regulations offered by ABA.
- Additions made to ABA NASDAQ Community Bank Index.
- Events.
- Fortex VendorPoint Endorsed by ABA for vendor risk management.
- Services Directory.
- Continuing Education Quiz.