Continuing Education Quiz.

The CE quizzes in ABA Bank Marketing magazines provide up to six continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Keep Customers from Flying the Coop

By Nick Miller

1. "Ideal customer" segments should be:

   1. Personalized with names and identities.

   2. Treated like all other customers.

   3. Identified in loose categories.

   4. Given offers not available to others.

2. Consumers and small-business financial education should be:

   1. Avoided because of compliance issues.

   2. The foundation of any marketing program.

   3. Based on general consumer concerns.

   4. Attached only to a product offer.

   Marketing that Interacts

   By Tara Hershberger

3. The best approach to marketing today is to:

   1. Concentrate exclusively on interactive marketing on New Media channels.

   2. Integrate interactive marketing with traditional marketing.

   3. Stick with traditional marketing.

   4. Target younger customers with interactive marketing; older customers, with traditional marketing.

4. The bank's Web site should be positioned and marketed as a:

   1. Virtual branch.

   2. Social media site.

   3. Source of community information.

   4. Place for customer feedback.

5. The online channel for advertising that provides the highest marketing ROI is:

   1. Twitter.

   2. Facebook.

   3. Linkedln.

   4. Search.

   Before the Brand Grows Stale

   By Walt Albro

6. Customer service is not an adequate brand differentiator unless it is:

   1. Coupled with some other trait.

   2. Done right.

   3. Narrowly defined.

   4. Widely promoted and advertised.

7. To ensure that quality customer service is maintained over the long run, Litchfield Bancorp established:

   1. A committee to encourage continuous improvement.

   2. A customer service manager.

   3. A long-running advertising campaign.

   4. Employee...